Wednesday, July 29, 2009


Florence, July 23 - The consortium of Chianti Classico producers has decided to put less of the famous wine on the market in order to stabilize prices.Similar initiatives have recently been adopted by the producers of other prestigious wines including those making Champagne in France.Prices for upscale wines have been falling due to a droping demand linked to the current global recession.`The economic downturn, together with a strong euro over the dollar, has hurt us and forced us to adopt measures to counter the decline in sales,`` explained Chianti Classico
consortium chief Marco Pallanti.``We are fortunate that in our favor we have beenproducing excellent vintages over the past five years and allindications are that this year will be the same,`` he added.``For this reason we have decided not to cut production
but to store more wine for the future and put less on the market,`` Pallanti said.
The Chianti Classico consortium decided to limit the amount of its wine it will bottle for sale for a period of up to two years.

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